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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 2
DIGITAL MARKETING
Russian Beauty and Personal Care Market: Trends and Consumer Preferences
For international cosmetics companies, the Russian beauty market offers hight potential. This comprehensive overview delves into current trends, popular brands, and key consumer preferences.
MEDIA BUYING
Forecast for TV Commercial Market in Russia: Budgets, Strategies, and Key Players 2024
Comprehensive guide to the 2024 TV commercial landscape in Russia: A market overview, budget allocations, and what's new for brands.
MEDIA BUYING
Exploring of Radio Advertising Market in Russia: Industry Insights 2024
Gain expert insights into Russia's radio advertising landscape for 2024: Understand the growth drivers, trends, and opportunities shaping the market
DIGITAL MARKETING
Mastering How to Promote Mobile Games in Russia
Learn expert tactics for promoting your mobile games effectively in the Russian market. Start growing now!
DIGITAL MARKETING
Overview of Instagram* after blocking in Russia. Key trends, ratings, and promotion formats in 2024
Explore Strategies to Thrive on Instagram Despite Restrictions in Russia. Unlock the Power of Influencers and Effective Promotion Tactics Now!
DIGITAL MARKETING
Practical guide to Digital Ad Labeling in Russia
Description: Dive into the essentials of ad labeling in Russia. Learn how it impacts your marketing strategy. Stay informed!
MEDIA BUYING
Discover DOOH advertising opportunities at Sheremetyevo, the vibrant airport hub of Moscow, to achieve unmatched visibility for your brand.
DIGITAL MARKETING
Game Promotion Ideas in Russia: Unlock Success
Explore top Game Promotion Ideas in Russia to skyrocket your game's popularity. Innovative tactics for engaging the Russian gaming community.
DIGITAL MARKETING
The Rise of VK Influencers: Marketing Insights and Trends for 2024
In this article, explore advertising opportunities for impactful promo collaborations by navigating VK's influencer landscape.
MEDIA BUYING
The Digital Frontier: How DOOH is Shaping the Future of Advertising in Russia
Outdoor advertising was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in 2024?
DIGITAL MARKETING
From Shorts to Vlogs: A Brand's Guide of advertising videos by Russian YouTube bloggers
In this article, uncover YouTube's ad formats in Russia as a key Influencer platform, reaching over 95,000 users monthly.
DIGITAL MARKETING
Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations 2024
Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.
DIGITAL MARKETING
Cartographic marketing in Russia. Who needs it and how to use it effectively?
In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.
DIGITAL MARKETING
Unlocking Success: Promoting Your Brand on Odnoklassniki in 2023
As of 2023 Odnoklassniki has again become an "active" social network in Russia boasting a large audience and serving as an effective resource for brand promotion. Like any other service, Ok (note - short form for Odnoklassniki) has its own specific points and peculiarities.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
All useful features of myTarget and PRO VKontakte now united into a single system of VK Ads, so that marketing experts could work with targeted ads easier, faster, and in a more efficient way. The VK Ads formats and technical requirements instruction below will be short and sweet as well. Read on and discover the main difference between VK Ads and PRO VKontakte, which will stop working at 31 July.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
How to launch an advertising campaign with VK Ads in 2023? VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. Everyone interested can test the freely available platform after the log-in. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
Russian travelers` behavior evolution in 2023
After Booking left the Russian market, direct bookings of hotels worldwide doubled in 2022 among Russian outbound travelers. It turns out that tourists can and are willing to book hotels directly. The self-booking trend is gaining momentum. More information about how hotels can take advantage of this trend and increase the number of direct bookings – in this article.
DIGITAL MARKETING
Why new VK Ads advertising manager is so good: overview and specific features
In April 2022, the Russian holding VK announced the launch of the new VK advertising manager. Thanks to this, VK ads has currently become a valuable convenient platform for the implementation of many marketing tasks. At the same time, VK developers have not refused to use older services yet. RMAA experts have made a brief overview of the new VK service to clearly show how it differs from VK PRO and myTarget.
B2B MARKETING
Where Russians Buy Real Estate: An Overview of 2022 and Prospects for 2023
The geopolitical environment that developed in 2022 has led to a formidable surge in Russians’ demand for foreign real estate. Read our article about what properties were most popular to buy among Russians in 2022 and what experts forecast for the year of 2023.
DIGITAL MARKETING
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
