+7 (495) 818-96-58
BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 4
B2B MARKETING
The Potential of Cryptocurrency on the Russian Market
54% of those who know something about cryptocurrency are ready to keep their savings in crypto assets. Moreover, 14% already have experience to sell/buy crypto products.
DIGITAL MARKETING
Trends for the Future: Alternative Services for Promotion in Russia
One of the consequences of the sanctions policy against Russia was the restriction of access to popular resources used by most advertisers. Let's recall that these are such platforms as Instagram* and Facebook* (owned by Meta**), TikTok, Twitter, LinkedIn, partly Youtube, as well as a complete blocking of access to Google Ads managers.
DIGITAL MARKETING
Сhanges in the Buying Behaviour of Russians During the Sanctions Period
Due to the tightening of the sanctions policy towards Russia, many foreign companies had to leave the region in early March 2022. After that, the Russian market began to change dramatically in all areas of its activities.
MEDIA BUYING
Future of the Advertising Market in Russia 2022. Is There Any Hope?
At the beginning of 2022, Insider Intelligence experts assumed that the growth of advertising costs on the Russian market would average 7.5% ($6.89 billion). However, in March, the situation changed dramatically, as well as the political situation in the world.
B2B MARKETING
Where Wealthy Russians Buy Real Estate: an Overview of 2021 and Prospects for 2022
Despite the periodic fluctuations of the ruble against foreign currency, pandemic and other economic changes on the world market, the demand for foreign real estate among Russian investors is still growing.
DIGITAL MARKETING
Mechanics of Brand Promotion on Telegram
We work with Telegram and we know that it has its own specific features. In the article we will tell you about the peculiarities and specific features of this service and promotion techniques for your brand or channel on Telegram.
B2B MARKETING
Market Overview: Popular VPNs in Russia
The number of users of VPN services in Russia is increasing every day. Experts are sure of this, having registered a record percentage of installations in the region on March 14 – by 11, 253% compared to previous years. Most likely, this figure will increase further.
DIGITAL MARKETING
Promotion of Cryptocurrency in the Russian Market
In Russia, cryptocurrency advertising is officially allowed UNLESS it acts as a means of payment for goods and services (The Law “On Digital Assets”). In other cases, advertising content can be freely broadcast to various resources.
B2B MARKETING
How Sanctions are Affecting the Russian Market. Possible Prospects For Further Development
In spite of the fact that domestic brands have been successfully selling their products on the market, it stands to mention that most of them use raw materials imported from other, "unfriendly" for Russia, countries. And this is the case of various economic spheres.
DIGITAL MARKETING
Branded Games: Review Of Successful Case Studies In Russia 2021
It is already the case that own games for brands are a powerful tool to enhance user engagement, increase sales and solve specific business problems. And successful launches of branded games grow into events that go viral due to discussions on social networking sites and online media.
DIGITAL MARKETING
myTarget Instead of Facebook Ads. Specific Features of Targeting on Russian Social Networks
myTarget is an advertising platform by Mail.ru, where you can configure an ad display on the company's services (VKontakte, Odnoklassniki, My World) and on partner resources. On myTarget, you can scale up an advertising campaign and launch it on multiple platforms at one and the same time.
DIGITAL MARKETING
Migrating from Google Ads to Yandex Direct. What Do You Need to Know Before Launching an Ad?
On March 3, the Google Ads advertising system announced the temporary suspension of advertising to users located in Russia. For companies promoting their products and services on the Russian market, there is an alternative - the Yandex Direct advertising system.
DIGITAL MARKETING
There have always been alternatives in Russia. VKontakte remains the largest social networking service. According to Brand Analytics, daily number of active Russian-speaking authors on VKontakte exceeded 3.5 million people in February-March 2022, increasing by approximately 500 thousand, and the number of posts reaches 14 million.
B2B MARKETING
What Kind of Real Estate Russian Investors Buy Overseas? Promising Trends 2022
According to official data of the Central Bank of the Russian Federation, at the end of 2021 the volume of Russian investments in foreign real estate increased by 61% compared to 2020 and amounted to $1352 million.
DIGITAL MARKETING
Chatbots in Russia: Overview of Services
Having analyzed the market, RMAA experts have prepared an overview of the most popular chatbots in Russia, which differ in basic functionality.
DIGITAL MARKETING
Special Projects in Tourism: How to Launch a Successful Campaign in Russia
Advertising special projects are an opportunity for tourism brands to do something beyond the usual scope of marketing activities and stand out from the rest of the travel market players.
DIGITAL MARKETING
Best 2021 TikTok Brand Advertising Campaigns in Russia
TikTok For Business marketing platform summed up the results of 2021 and collected case studies of companies that launched new trends and opened up additional opportunities for business promotion on the platform in Russia.
DIGITAL MARKETING
RMAA Agency experts presented a list of the most memorable advert videos in the Russian market where one can see what characters and what creative approach was appreciated by the modern Russian audience in 2021.
DIGITAL MARKETING
Video Games on OK: Specifics of Community Management and Networking
Odnoklassniki is the third most popular social media service in Russia (after VKontakte and Instagram). For game developers, this is another platform in Russia that provides means for the creation and maintenance of one's own gaming community.
DIGITAL MARKETING
VK Publics about Video Games: What Format to Choose?
At the very stage of creation, it is necessary to make it clear what community we want to create and what idea to communicate.
