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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 5
DIGITAL MARKETING
5 Digital Marketing Trends in 2022
At the end of the year, RMAA Agency experts traditionally share trends for the upcoming year. In the article, you will find 5 most significant trends in the global and Russian advertising markets that will be impossible to disregard when planning marketing activities in 2022.
B2B MARKETING
2022 Tourism Market Trends in Russia
The focus on sustainability, safe travels, health care, ecotourism and other tendencies of 2021 will still stay with us in 2022. However, preferences of Russian tourists have changed a bit in the context of rapidly changing conditions for travelling, which has also affected newly emerged market trends.
B2B MARKETING
Business Analysis: How to Analyze Market Trends and E-Commerce Niches
In this article, RMAA Agency experts tell what tools let you find data on every item, as well as what conclusions the business analysis should make and how to draw them.
DIGITAL MARKETING
Ads Personalization as One of Conversion Growth Factors
Brands can build more effective communications with their audience by means of relevant personalized messages. For example, a video ad at the beginning of a video can increase purchase intent by 5% through more relevant personalized ads.
DIGITAL MARKETING
How to Choose a Blogger on TikTok and Get Recommended
It is extremely difficult to predict reach on TikTok. You can place an ad with a blogger having 100K+ followers and get fewer than 10,000 views, but a reverse situation may happen, too: a video of an author with 5,000 followers can get 30,000 views. What is more, the situation is the same for most TikTok creators—the number of followers does not guarantee any coverage.
DIGITAL MARKETING
Game Industry Boom In Russia: What Gamers Spend Money On
Within the first five months of 2021, the number of purchases via gaming resources in Russia has increased by 30%, as compared to the same period in 2020.
DIGITAL MARKETING
Social Media Marketing Specifics for Video Games in Russia
If you created a fly-by-night game, social media is definitely not for you, but if you are going to develop your game and promote it in the long run, social media accounts will become a key channel for its promotion along with the website.
DIGITAL MARKETING
Guideline for SMM Strategy Development in the Russian Market
If you want to grow your brand in the Russian market, developing a proper social media marketing strategy is crucial. Here's a way to do that in 10 steps.
DIGITAL MARKETING
2021 Destination Marketing: Best Post-Pandemic Video Ads
We put together the best advertising video clips and other marketing videos of countries that, in the opinion of our experts, were most original among tourism brands of destinations in 2021.
B2B MARKETING
Where Should You Go to Have Your Game Localized into Russian?
According to data from the analytics company Nimdzi, Russian is one of the leading languages in which people play video games. In 2020, 22.52% of all games on Steam (7,842 games) were available in Russian.
DIGITAL MARKETING
Brand Promotion via In-Game Integrations
Ad placement is in the interests of both parties: a brand gets coverage, and a game gains income from advertising. But there is another factor playing into the hands of game developers—product placement makes the game world more realistic for gamers.
DIGITAL MARKETING
Why Does a Business Need Marketing Research: Digital Tools in the Russian Market
There are digital tools that allow businesses to answer some key questions and assess market potential within a relatively small budget. In the article we will tell you about such analysis tools that are available in the Russian market.
DIGITAL MARKETING
Steam Account Optimization for the Russian Market
There are more than 55 thousand games present on Steam, and their number grows daily. In order to stand out of the pack and make sure that gamers will decide to play a game, it is important to properly pitch it on the platform.
DIGITAL MARKETING
User-Generated Content for Business in 2021
Users trust content that has been created by other people much more. Blogs, posts, overviews, opinions—this is what many people are guided by today when making purchases and what becomes the main alternative to direct advertising.
DIGITAL MARKETING
Gamification in Marketing: How Games Help Heighten Interest in Brands
Gamification is a relatively new format of interaction with the audience to increase engagement, sales, loyalty and to develop new habits. It is a use of game approaches for non-game processes.
MEDIA BUYING
How Digital Formats Help Boost OOH Efficiency
There was a unique phenomenon for the industry in 2020—out-of-home advertising was deprived of its audience, and this backfired on the advertising revenue. OOH sales hit the lowest reading during the lockdown (April, May, June).
B2B MARKETING
How the Preferences of Russian Tourists Have Changed After the Pandemic
Niche destinations are showing incredible growth. Tanzania showed the largest increase from the Top 10 leaders in tourist trips from Russia — 66 times more Russians visited the country in H1 2021 compared to the pre-pandemic year of 2019.
DIGITAL MARKETING
Features of Video Game PR in the Russian Digital Space
Gaming PR means communicating with journalists, bloggers, and other influencers, organizing press tours, placing special projects, distributing keys to games, participating in gaming industry events and organizing your own events, and much more.
DIGITAL MARKETING
Analytics Tools: Evaluating the Results of Game Advertising Campaigns
Data analysis for gaming brands is one of the key factors for understanding not only the efficiency of marketing tools used in promotion, but also the success of a game in the market as a whole.
DIGITAL MARKETING
Specifics of Medicine Promotion via Influencers in the Russian Market
Medication gets recommended by bloggers more and more often. Notably, users got to notice advertising posts and reviews more often, too. Most of all, Russian bloggers recommend vitamins, flu and cold remedies, and weight loss drugs.
